Global Pay TV market to generate US$269 billion in 2014, says ABI Research
Press release, October 24; Alex Wolfgram, DIGITIMES [Friday 24 October 2014]
The worldwide Pay TV market is expected to surpass 920 million subscribers by the end of 2014. Overall, Pay TV average revenues per user (ARPU) are expected to drop slightly due to increasing price competition, but at a lower rate compared to the ARPU drop in 2013, according to ABI Research.
"The growing number of HD subscribers as well as major sporting events such as the World Cup 2014 have contributed to improving ARPU. As a result, the total Pay TV market is expected to generate over $US$269 billion by the end of 2014," commented Jake Saunders, VP at the firm.
Notably, US satellite TV operator DirecTV added 543,000 subscribers in second-quarter 2014 in Latin America. It was a sharp increase compared to subscriber net additions of 165,000 in the same quarter of 2013. ARPU in local currency also increased 8% from second-quarter 2013. Subscriber growth in Latin America was mainly driven by the World Cup 2014 matches although DirecTV did not benefit from the event as it lost around 39,000 subscribers in the United States.
"ABI Research anticipates that the worldwide Pay TV subscriber base will grow to nearly 1.1 billion subscribers generating US$323 billion by 2019," added Khin Sandi Lynn, industry analyst at ABI Research.
The IPTV market share grew over 1% point in second-quarter 2014 compared to second-quarter 2013. Competition in the global Pay TV market is growing with the rapid evolution of IPTV and online video services. In Japan, satellite TV operator, Sky Perfect, lost over 200,000 subscribers over the past year due to increasing competition from alternative Pay TV platforms. To counter churn and maintain service revenues, SKY Perfect has developed VOD services which allows customers to access video content from multiple devices including smartphones, tablets, etc. SKY Perfect encouraged 126,000 of its customers to subscribe to VOD services at the end of first-quarter 2014. Multi-screen services are helping Pay TV operators to reduce churn and boost revenues, added ABI Research.
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