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施崇棠親自致歉，ASUS 調整 ZenFone 售價與中國同規同價，並補償首購消費者
Apr 17th 2014, 03:05


也不排除是玩兩手策略的行銷手法,
老實說我不相信華碩那麼大的公司,在兩個時間距離那麼近的發表會提出差異化的規格,上層會沒有評估過後果.

相反的,我認為是經過對兩岸的消費族群研究後,在精密計算及審慎評估下的險棋,一方面在強調價格與cp值的大陸市場賣個乖,而後在被媒體訓練得善於遺忘跟原諒的台灣民眾面前提供展現誠意的補償回饋,更別提有很多人甚至因為這次風波才注意到華碩的新發表商品.
以台灣人一窩蜂的個性,說不定還創造比風波未啟之前更好的購買潮.

當然付出的代價有可能是品牌的信任度問題,但在台灣人愛國意識的削減下,或許也沒那麼嚴重了...

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